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According to Thomas Edison, being busy does not always mean real work. The object of all work is accomplishment. Seeming is not doing.
There was a time when I thought that being busy was the same thing as being productive. So I would fill my days with an endless stream of tasks. There seemed to be no end of the things that I could do.
Then one day our consultant asked us to write down how many clients we were able to contact in a month, how many we’ve met and the number of deals closed. Once I saw my numbers, I was really shocked. I’ve only met this number of clients in a month? But I felt so busy!!
The numbers made me realize that being busy wasn’t the same as being productive. I was just filling my days with mostly meaningless activity that did nothing for my bottom-line. Being busy made me feel like I was accomplishing something. But that was just it – a feeling.
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Then I came across Tim Ferriss’ book – The 4-Hour Workweek. It was mainly about the complete embodiment of the Pareto Principle into your life. The Pareto Principle states that 80% of the effects come from 20% of the causes. In the business, this can be translated to – 80% of your sales, come from 20% of your clients.
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If you truly want to be productive, eliminate the 80% that is not contributing to your bottom-line and focus on the 20% that is bringing you results.
The first thing I learned from The 4-Hour Workweek is, prioritize.
Eliminate all meaningless activity and focus on what matters. For a real estate broker this means focusing on making calls, setting appointments and meeting clients. The more clients you meet, the more chances of closing a sale. Sales, is after all, a numbers game. That’s the Law of Probability.
There is never enough time to do everything but there is always enough time to do the important things.
The second thing I learned is, outsource.
There are things that only you can do (like meeting clients and closing deals) and then there are things that you can delegate. You don’t need to do everything. We all have 24 hours in a day and it’s vital that we use our time wisely. Time is today’s greatest commodity.
When we first started Truly Wealthy Realty, my partners and I did everything by ourselves. Aside from the front-end tasks, we also did the back-end tasks such as us paying the bookkeeper, depositing checks, updating our inventory and the endless paperwork involved in closing deals. The time we spent doing paperwork cut into the time we could have spent meeting new clients and closing deals. If we wanted to be the number 1 realty in Cdo by 2018, we needed to hire someone who could do this for us so we could focus on growing the realty. So, just last month, we hired an Executive Assistant. This turned out to be a great decision as this allowed us to focus more on our main goal, which is to grow the realty.
The third thing I learned is, work smart.
Most of us end up working hard instead of working smart. Instead of spending a lot of time each day doing certain tasks, set it up so almost everything can run on autopilot. Create a system for doing things to make it faster and easier for you.
“Focus on being productive instead of being busy.”
When it comes to business, productivity is more important than time. This means that if you can finish your work in 4 hours each day, then you don’t have to work 8 hours a day. 8 hours a day is the standard for employees. But we don’t have to conform to that. Develop a system that will allow you to complete your work in the fastest time and then you can spend the rest of the day doing other things that matter to you.
I work an average of 6 hours a day (sometimes less) because I want to spend time on other things that are also important to me such as working out, Toastmasters and my ministry. I believe that true success is achieving balance in one’s life.
There has never been so much opportunity as there is today. You can live the life you have always dreamed of if you just learn to prioritize and work smart.
Go live a Truly Wealthy life.