Posts Tagged ‘real estate cdo’

Sell With Integrity

use-a-real-estate-agent-couple-image

Photo by http://www.catcountry96.fm

In the world of sales, its not uncommon to try to twist the truth or bend the rules a little to close a sale. As a real estate broker, I know how tempting it can be to compromise your standards when a closed deal is within site. But the question is, are you willing to sacrifice your integrity for the sake of closing a deal?

Integrity is defined as the quality of being honest and having strong moral principles.

Take an honest look at yourself. Do you have integrity?

When I started working as a real estate broker, I got exposed to different brokers and salespersons. Each had his own selling style. But what I noticed was that some were more willing to bend the truth a little to close a deal.

For example, not all developers are alike. Some construct good quality houses. And others don’t. And how do I know? I ask people who were able to buy units from these developers. There’s nothing like actually living in a house to test its quality. Now brokers often know which developers build good quality houses and which don’t. And yet some agents would promote a certain project which they know isn’t of very good quality and even tell their clients its a good project just because of the commission plus tons of incentives. I admit that I wasn’t as discerning with what I’d sell to clients as I used to think all project were alike. But as i got to know the developers more, I realized each company is different. Now, I’m more careful as to which projects to sell. I focus on endorsing good quality projects to my clients. And if my clients still choose otherwise then, it’s their choice and I respect that. At least I’ve already told them the truth as it is.

You see, I see myself not only as a real estate broker but as a friend to my clients. An adviser, if you will. Whenever I’m with a client, I imagine that he or she is my best friend or a close relative. This way, I am more mindful in only recommending a product that I know will benefit them. I help guide my clients in making the choice that is best for them.

When you sell with integrity, you may not always close the deal. But you’ll always have your clients trust. And when they trust you, they’ll come back to you once they’re ready to invest because they know that you have their best interests at heart. Whenever you sell with integrity, you don’t just focus on todays sale but also on future sales.

How do you sell with integrity?

I believe that there are 3 ways to sell with integrity.

First, prepare. Know your product. Whenever you go on site visits with clients, prepare as best as you can. When you take the time to prepare you’ll be better able to answer your clients questions and lead them to a decision that is good for them.

Second, be honest. The temptation in sales is to say a project is a good deal when in fact, we don’t really know. Just because a developer says a project is good doesn’t mean it actually is. So as brokers, how can we tell? If it were any other product, I would test it out myself. But in real estate, it just isn’t feasible to go and buy one unit in all the projects you’re selling. So the next best thing is to interview the people who have bought the product. Ask them what their experience was living in their new home. How is the quality? Did they have to redo the whole house before moving in or did they only do minor retouches? Gather this information and then share this to your clients. Be honest. Be transparent with your clients. They’ll appreciate you for it. 

Third, lead your clients. People don’t want to be managed. But we like to be lead. As a broker, you’re the expert so act like one. Don’t wait passively for your client to make a decision. Once you’ve provided him with all the information he needs to make a decision, lead him to making a decision. Clients often love to procrastinate. Even after numerous site visits and explanations, they’ll still say “I’ll think about it.” As the broker, it is your job to help your clients overcome this tendency.

The real estate industry is a great industry to be in. With the booming market,there have been a lot of developers coming in and there is a lot of inventory to sell. However, it also has its challenges. When you commit to sell with integrity, you can overcome many of these challenges and really rise above the competition.

Go live a Truly Wealthy life.

-Alex

How to Deal with Difficult People

difficultpeoplePhoto from http://www.chopra.com

In my job as a real estate broker I get to deal with different types of people everyday. Most of my clients are a pleasure to deal with. Some, however, are a bit difficult.

I remember a few years ago when I was working on this deal in Xavier Estates. My client wanted to purchase this 5-bedroom luxury house overlooking Cagayan de Oro. It had a huge lawn with a swimming pool. It was one of my favorite listings and ever since we got that listing, I’ve praying that I would be the one to sell it. Now my client was a 24-year-old businesswoman named Maria (not her real name) who was a bit on the tough side. She would shout at people (yes, even at me) and was generally difficult to deal with. At first, I felt a bit resentful towards her. I was raised in an environment where shouting was not a normal part of our routine.

Then one day, as we were waiting at for some documents, Maria told me her story. When she was eight years old, their village Healer told her parents that she was bad luck and that they had to give her up or else the entire family would suffer. So her parents took her to her grandparents house and left her there. Since her grandparents were already old and had little money, she had to work to take care of them and herself. She started to grow vegetables in their backyard and sell them at the night market. In the mornings she went to school. On weekends she would man their small sari-sari store. Sometimes Maria’s male cousins would storm inside her store and take away all her earnings for the day. Since they were bigger and stronger than her, she couldn’t fight back. So instead, to protect her earnings, she put her money in tin cans and buried it in her backyard. All throughout grade school and high school, Maria worked hard to fend for herself and her grandparents while at the same time, using her wits to outsmart her cousins who would drop by from time to time to bully her.

Maria’s first house

When Maria reached 13 years old, she happened to pass by one house for sale in Carmen which she liked very much. She liked the quiet environment and peaceful neighborhood. The house was being sold for 3.5 million. Maria thought for a moment. Where would she get that kind of money? After a few minutes, she went home and started digging. She dug up every single tin can she had buried over they years and started counting the money she had accumulated. The total amount was 3.5 million. And that was how Maria bought her first house.

Nothing beats hard work

Over the years, Maria engaged in a variety of businesses until she found one where she really hit the big bucks – the textile industry. She started buying RTW’s from a factory in Korea and selling it wholesale to boutiques and malls in different cities. She had clients from Pagadian, Ozamis, Dipolog, Cagayan de Oro, Butuan and Davao. Her business was so successful her clients actually had to get in line to purchase her products. The factory didn’t have any other buyers as it sold everything it made to her. Despite not being able to go to college, Maria’s dedication to her business and willingness to work hard enabled her to succeed where so many had failed.

Put yourself in the other persons shoes

Maria’s story not only inspired me to continue reaching for my dreams, it allowed me to understand her better. It was only when I put myself in her shoes that I was able to see where she was coming from. At a young age, she was rejected by her family. Over the years, many people tried to trick her and take advantage of her. It’s no wonder why she would so easily get defensive and angry and suspect that people were trying to deceive her. We are shaped by our environment and experiences. I could see that although Maria was, by worldly standards, successful she was still struggling with trust issues because of what she went through as a kid. And so, instead of feeling resentful I started to feel compassion towards her.

Colossians 3:12

Therefore, as God’s chosen people, holy and dearly loved, clothe yourselves with compassion, kindness, humility, gentleness and patience.

Are you dealing with a difficult person in your life now?

When dealing with difficult people, instead of reacting, try to understand where that person is coming from. Try to put yourself in the other person’s shoes. My experience taught me that people are the way they are for a reason. Perhaps that person who’s mistreating may just be having a bad day. Or maybe he’s going through a huge family problem. Or maybe he’s up to his ears in debt.

Any fool can criticize, condemn, and complain but it takes character and self control to be understanding and forgiving.
Dale Carnegie

 

Because I made the effort to understand Maria, we were able to keep our relationship. I was able to help her buy the house she wanted and now she’s living in her dream house. A beautiful 2-storey, ridge-view mansion in Xavier Estates that overlooks the city. The little girl who was supposedly “bad luck” became the good luck charm of her family. Last time I saw Maria, she was with her family. She had forgiven her parents and is now building a relationship with them again. 

beautiful-house-1Photo from wlpapers.com (not the actual photo of her house but it looks similar to this)

Never burn bridges 

I believe in never burning bridges with people. You never know when you might run into them again. The world is becoming smaller everyday. If you have a person in your life now that’s difficult to deal with, try to understand that person. Decide to love them.

John 15:12

This is my commandment, that you love one another as I have loved you.

Go live a Truly Wealthy life

-Alex

The Generosity Generation

helping

Photo from pulseps.com.au

“Generosity is love in action. It can involve offering thoughts, talk, talent, treasure, team, teaching, or time to aid someone in need.” – Michael Maher

I just finished reading The Seven Levels of Communication: Go from Relationships to Referrals by Michael Maher. From someone who reads a lot, and I mean a LOT, I can say that this is one of the best books about selling. (Thanks again for the book Coen Tan!) A must read for those who are in sales.

The world of sales is one of the most challenging fields to succeed in. And because of this, we need all the help we can get. But Michael Maher has a different take on this. He believes you can do it with 0 advertising.

How does he do it? Relationships.

By capitalizing on the relationships you have with other people, you can set up a powerful network that can generate leads through referrals.

It’s basically about taking care of other people, putting their needs before your own. When you go out of your way to help others, the numbers will take care of themselves.

magills bistro cdo

Photo from Magills Bistro

Just yesterday, I was in Magills Bistro – a small restaurant in Uptown Cdo. Since I just finished getting a new listing in Portico, Gran Europa, I decided to work there instead of going back to the office. While I was busily typing away on my mac, I overheard two other diners talking about how they couldn’t connect to the wifi in the restaurant. I ended up going over to their table to help then and we started talking about the real estate market in Cdo. It turns out that one of them had a house in Gran Europa that she wanted to sell. The other diner was the owner of Magills and she also referred to me 2 clients.

According to Michael Maher, the Generosity Generation is a movement wherein we each do our best to help other people achieve their goals. It’s not about you anymore. It’s about others. I offered my help to the 2 ladies on the next table because I just really wanted to help them. As a result I (unexpectedly) got 3 new clients and gained two new friends!

Whatever business or career field you may be in – following the Generosity Principle can benefit not only yourself but others around you as well.

Selling today is no longer just about selling. It’s about sharing of yourself to others. It’s about creating genuine relationships and memorable experiences. Refer people. Look out for ways to help. Reach out.

Be part of the Generosity Generation.

Go live a Truly Wealthy life.

-Alex

PS

For those who enjoy working in coffee shops, Magills Bistro is a great place to hang out in. They have good food, great ambiance, fast wifi plus unlimited coffee for only 100php! :)